Home of Furniture
Premium second hand furniture
Brief
The client wanted a digital presence for a premium second-hand furniture store currently selling exclusively through Blocket.se. The goal was to establish a standalone platform to reflect the brand’s quality and aesthetic.
Solution
The result is a sleek, magazine-style one-page website that elegantly showcases curated furniture pieces. Clean lines, intuitive structure, and minimalistic design let the products speak for themselves, while subtle typography and spacious layout reinforce the premium feel.
Landing page
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Product page
Design
The design for Home of Furniture centers around simplicity, elegance, and functionality. Inspired by high-end editorial layouts, the one-page website uses a clean, magazine-style structure to give each furniture piece space to breathe. Neutral colors, refined typography, and generous white space allow the products to take center stage.
Navigation is intuitive and minimal, guiding visitors smoothly through the collection without distraction. Subtle animations and thoughtful image placement create a calm, premium feel—mirroring the brand’s curated, second-hand identity. The site is fully responsive, ensuring a consistent and elevated experience across both mobile and desktop devices.
” We wanted something that reflected our vision -premium, second-hand pieces shown with clarity and elegance - and that’s exactly what we got.”
Owners of Home of Furniture
Style Guide
To ensure visual and functional consistency across the website, I created a compact style guide that outlines the core components of the design system—such as typography, color palette, spacing, and UI elements.
The design process
Step-by-step
Step 1 - Reference projects
I started the process by exploring reference projects to gather inspiration and better understand how premium furniture brands present themselves online. This helped me identify effective layouts, visual styles, and interaction patterns suitable for Home of Furniture's aesthetic.
Step 2 - Create site map
After discussing the client’s needs and vision, I created a site map to define the website’s structure. It ensured a clear flow and helped align the content with the brand’s goals—making the user journey simple, intuitive, and focused on the furniture.
Step 3 - Lofi prototypes (wireframes)
With the site map established, I began by developing low-fidelity wireframes to define the core layout, user flow, and content hierarchy. These early prototypes allowed for rapid iteration and feedback without the distraction of visual details.
Landing page (lo-fi)
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Product page (lo-fi)
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Step 4 - Hifi prototypes (final design)
Once the structure felt solid, I transitioned to high-fidelity prototypes—refining the visual design, interactions, and UI components. This step was crucial for validating the overall user experience and aligning the final look and feel with the brand and user expectations.
Landing page (hi-fi)
Product page (hi-fi)
A glimps into Figma:
